Design thinking is part of a process that all businesses run, even if they have not heard it.

If you don’t want to fail your startup then you want to read this article.

What is Design Thinking in Startup?

This is a way of thinking about solving a problem, which means that your product is designed in a way
that is exactly based on the needs of the customer and ultimately the company to achieve its goals (Product/Market fit).

In design thinking, designers are asked to study how consumers use a product or service,
what their needs and wants, and then create new ideas based on this information.

Design Thinking Benefits for Business or Startup

As a product manager, you need to identify the needs of customers well and
design the product in accordance with those requirements, in order to ultimately value your customers.

One of the greatest benefits of design thinking is to increase customer satisfaction.

If you give him the same thing as a customer, his loyalty to your brand will increase.

Remind that the important thing in design thinking is not a product itself but a user’s need that is the core of the work.

Design thinking is divided into six stages

Desing Thinking

  1. Empathize and Understand Customers
  2. Definine and Identify Problem
  3. Ideate
  4. Prototype
  5. Test
  6. Implementation

1- Empathize and Understand Customers

Empathize with customer for design thinking

You and your team members should find customers, hear through their conversations, and
ask them what they want and expect.

By understanding the views of individuals, one can come up with a solution that,
in addition to meeting the needs of the people, works best for them.

2- Definine and Identify Problem

After the conversations that you have with your customers and with them,
now you need to examine their needs and determine exactly what issues are within the scope of the problem and
need to be resolved.

Try to challenge the problem of your organization and startup so that they are encouraged to express innovative solutions.

3- Ideate

Ideate for design thinking

Ideate  to find a solution at this point.

Try to look at problems from different angles, no matter what ideas are and how qualified they are,
because the different perspectives lead to more ideas and innovative discussions.

These are really important in Design Thinking.

4- Prototype

Make a prototype of an idea, after agreeing on the applicable ideas, with regard to the time and budget you have.

This is a trial phase and you do not need to complete the product.

The sole purpose of making a sample is to obtain information and
communicate with users. You can get that experience and improve it later.

5- Test

At this stage, with the original sample you have, give it to users (users) and
see what their reaction is and how they are welcomed;

then, based on feedback and satisfaction of your test, you can improve your product.

Repeat this step so that you get an productive product or service that addresses the customer’s needs and they are willing to pay for it.

6- Implementation

In this step, interpret the tests according to the fifth step. Then improve the prototypes and convert to the final product.


Design thinking takes into account the nature of empathy and human emotions. Delighting your customers before any business activity is a kind of human worth.

Design thinking solves real issues, and it’s a way to solve problems now, rather than solving problems after we made the product.

Thinking of designing a problem from different angles examines different ideas from multiple sources and tests them without fatigue.
This approach requires an open mind that seeks for positive inputs as well as constructive criticisms and suggestions.